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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Mini lecture 3

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Q How has the internet changed the way organizations conduct marketing research studies and collect relevant marketing research information? How have these changes positively impacted organizations and their marketing research efforts? Or negatively impacted organizations and their marketing research efforts?

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People nowadays look up in the internet for even getting their daily chores done. Exposure to smart gadgets like smart phone, TV and etc. have made their life settled in the edge of technology. The marketing organizations and sellers do not have to travel any extra mile for furnishing information about the users. People themselves would pour their heart out in the social media platform. All they have to do is follow their users and keep a tab on their activities to know about their preferences. This requires immense patience but yields surprisingly useful data. As far as